the feelings of Americans are any indication, nudity in
movies should be a thing of the past," says Bob Cefail,
Chairman of In Touch Media Group, Inc. (www.intouchmediagroup.com),
a full-service marketing company that specializes in
market research and online public relations campaigns.
"Given the downtrend in box office figures, Hollywood
producers should stand up and take notice." As evidence,
Cefail cites a recently released national study of U.S.
moviegoers ("National Research Study Reveals That Most
Americans Don't Want Nudity In The Movies They Watch,"
that study, which was 200 percent larger than typical
national polls, In Touch Media Group found that
Americans clearly give a thumbs down to onscreen nudity.
"The public votes with its dollars, and the
entertainment industry needs to take into account what
the public wants," notes Cefail, He adds that this
concern should extend beyond the big screen. "Home
entertainment systems and home multimedia systems are
now competing with movie theaters for consumers' time,
attention, and money. Hollywood needs to get it right
the first time, and provide moviegoers with the content
Touch Media Group's national study - and Cefail's
recommendations - echo the findings of other surveys.
The Dove Foundation, for example, found that 93 percent
of respondents wanted to see more wholesome family
entertainment and that 84 percent would make an effort
to watch and support family entertainment. Further, 77
percent said that fully three-quarters of the
entertainment available today does not reflect or
reinforce the values that are important to them.
During In Touch Media Group's
study, which encompassed 22 questions that led
respondents to design their own movies, a distaste for
nudity in films became apparent. "It's important that
our research be carefully considered by the
entertainment industry," concludes Cefail. "It appears
that Americans are both averting their eyes and
diverting their dollars when it comes to movies that
incorporate nudity." About Author
Kris Nickerson is the
Editor-in-Chief of Press Direct International (www.pressdirectinternational.org),
a global information website that provides reliable
information tailored to professionals in financial,
media, and corporate markets. His thorough knowledge of
industries ranging from health care and travel to real
estate and financial investing enables him to quickly
grasp the nuances of emerging markets and technologies.