It's important that you are both persistent and patient when dealing with
people in this business. Before I first signed on with my current publisher, I
mailed several different songs over several months before I was finally offered
a licensing deal. After I mailed the first song I eventually licensed to my
publisher, I waited for close to six weeks and heard nothing back.
On a whim I sent a follow up email and received a response back almost
immediately that she was interested in the song but didn't think she had an
immediate need for it and that she would consider accepting it into her catalog.
I replied back that I completely understood and that when she was ready I would
be happy to work with her. She ended up sending me all the paperwork the very
I'm telling you this story because I think it's important to realize that
people working in this business are often times very busy. You can't assume that
because you're not getting an immediate response that it's an indication that
they don't like your music. It might be, but you don't know. It's always best to
be proactive and follow up. Don't be annoying, but follow up after a reasonable
length of time if you don't hear back from someone. Sometimes they just need to
be reminded of who you are and what you have to offer.I personally prefer
emailing first as opposed to calling.
I find it less obtrusive and I've found that many professionals in this
business will gladly email you back and many will welcome your submissions. Use
your discretion, if you're not getting a response feel free to pick up the phone
and make contact that way. Just make sure you use common sense and avoid
Aaron Davison is a Berklee College Of Music Alumnus who has been working
in the music business for over ten years. His songs have been heard on a variety
of television shows and he has performed live throughout the world. Visit
http://www.howtolicenseyourmusic.com, for more information on getting your
songs placed in TV and Film.