With digital distribution it is indeed possible for you to get a fair share
of the market by getting people interested in your music. It's not very far away
in history that one had to go to great lengths to reach the often uninterested
masses. Most musicians, however ambitious or hardworking, were often found to
waste their lot of time just to get little CD sales. Digital distribution has
made it extremely easy for a gifted and potential singer or musician to impress
listeners with his/her tunes. The market covered is often very large and diverse
and the overheads are really low. At less than $1 for a song or a tune, you can
distribute your music easily to the mass.
Complement your digital distribution with sales of CDs. There is still a huge
market for CDs which you ought to keep in mind. You will come across music
lovers who still like to listen to the good old CD player. Consider the budget
and go for both if finance permits. Of course digital distribution is a cheaper
and easier alternative. Some steps involved in this are-
Get your work mastered first
Since you are a new artist you need to know how to present your work in a
commercial manner. If you are an independent artist who requires commercial
representation of his/her music, you need to first master your work digitally.
This means that you need to even out the dynamics and maximize the recording
volume. You could take professional help as this step is crucial to your work.
You also need to remember that there are others out there who have done
wonderful mastering and they are the competitors, whom you need to stand up to.
Artwork should be catchy
Your tracks will not be accepted for digital distribution without the
artworks. So get something really eye-catching done for your tracks. It not
mandatory that it has to be a great artwork but something interesting will do.
UPC Code is Compulsory
To sell your music online you need UPC Code to legalize it. Your release
should have a UPC Code assigned to it right before digital distribution. Look up
the internet for the options available. Unless you are registering a UPC as your
own company, you don't need to pay a hefty sum. You could approach your CD
duplication people. They will assign a unique UPC code for your product and
charge you around $20 to $50. This UPC Code can be used both for the regular CD
version as well as the one being given for digital distribution.
Look for a Distributor
If you are an independent major player maybe you could do without a
distributor. But this is a rare chance and you will have to look for a
distributor for your digital distribution. This will cost you a percentage of
your sales revenue but is unavoidable as your distributor is an indispensable
part of your online music store. Make a non-exclusive agreement and ensure to
own all rights to your music.
Find the best people to tie up with for your digital distribution. Be clear
about the formalities and legalities.
Check out my website if you would like more information on digital
Brad Barnett knows what you need to do to successfully promote your band and
music on and offline. He has been a part of the music scene for 10+ years
playing, recording, and distributing his music. He offers you free tips and
resources to promote your