There are essentially two different paths you can take to get your music
licensed. In today's newsletter I will discuss both paths as well as their pros
and cons. I've touched upon this topic in previous articles but today I'll take
a slightly different slant.
1) Getting Your Music Placed In Libraries Or With Publishers -
There are an abundance of libraries and publishers who will help you get your
music in tv and films by shopping your music on your behalf. Some are exclusive
and some are non exclusive. Some will keep all of your publishing and others
just a percentage. There are large companies such as Pump Audio and others that
are much smaller and boutique.
I suggest that you pursue as many different non exclusive libraries as you
can. The more seeds you can plant the better. With respect to non exclusive
libraries/publishers, as I've stated before, you really have to evaluate these
opportunities on a case by case basis. If a publisher has a great track record
of placing lots of music then it might make sense to place a few of your songs
with them. I have placed a number of songs this way personally.
2) Be Your Own Publisher - A more time consuming,
yet potentially more lucrative approach, is to be your own publisher. This path
involves going directly to supervisors, television producers, etc and pitching
your music yourself. This approach is more time consuming as it requires
researching what projects supervisors are working on, but it's more lucrative in
that you keep both the writer's and publisher's royalty if you place your music
this way. If you are an ASCAP member make sure you form a publisher's company as
well so that you can list yourself as the publisher when you register your
titles. If you're a BMI member you still have to list yourself as both the
publisher and writer, but you're not required to create a separate publishing
Want more free information and resources for licensing your music in TV
and Films? Be sure to visit my site,
http://www.howtolicenseyourmusic.com for more.
Aaron Davison is a Berklee College Of Music Alumnus who has been working
in the music business for over ten years. His songs have been heard on a variety
of television shows and he has performed live throughout the world. Visit
http://www.howtolicenseyourmusic.com, for more information on getting your
songs placed in TV and Film.